SEGA Bets on Multiplatform and Global Game Launches, but Doesn't Give Up on Super Games
SEGA is still betting on super games (at least one of them), but it also plans to strengthen its well-known brands, bring old ones back to life, and bet on global and multiplatform launches.
Despite the failure of Hyenas, the owner of Creative Assembly is not giving up on so-called "super games." Sega has laid out its publishing strategy for the future. The board meeting, held on December 12-13, and the company's financial results were summarized in a presentation available on the company's official website.
SEG's main objectives are as follows.
- In a 3-year perspective, the company wants to strengthen its key brands, including Sonic and Persona. It has also confirmed the debut of Metaphor: ReFantazio from Atlus for the end of 2024.
- This is to be helped by emphasis on global multiplatform releases, i.e. simultaneously on PC and all consoles and in all regions (as well as "multilingual support").
- In the longer term (5 years), SEGA is also betting heavily on a "super game" developed by the publisher's Japanese studio. For reminder: these are high-budget titles aimed at a mass audience. The project will not be released soon and will be "not very profitable," but is expected to have considerable growth potential.
The company also mentions the use of "former brands" within - as we know from The Game Awards gala - the Next Level initiative. In line to return from the dead are such series as Golden Axe, Shinobi and Crazy Taxi.
It is worth adding that one of the slides shows artworks promoting new installments of old series, which adorn individual screenshots. Of course, work on these projects is ongoing, but the images give us some idea of the form in which these iconic series may return. Especially when combined with the trailer from the TGA 2023 gala.
As for financial results, SEGA boasted selling 1.8 million copies of Yakuza: Like a Dragon (including 400,000 in Japan).