China's appetite grows. 2020 in video games industry - what future holds?

That China is increasingly affecting the gaming world has long been evident, but until October 2019, but it took the October scandal with Blizzard in the lead role, to show how much of an impact it really has. American corporations see the Middle Country as a huge market and are willing to make many allowances just to appease the government.

Two years ago, the name Tencent was totally alien to any American or European player. Today, it is becoming better known.

China itself, on the other hand, is willing to invest in computer games, not only producing them, but, above all, increasingly buying shares in other well-known companies from the United States and Europe. This happens mainly through Tencent – a mega corporation headquartered in Shenzhen, which not only earns more on games than others, but also owns shares of many companies such as Riot Games, Epic Games, Activision Blizzard, Ubisoft or Paradox.

Although Blizzard apologized, pleaded and promised that banning Blitzchung for supporting the protesters in Hong Kong was a one-time mistake, it is doubtful that the company would sacrifice such a large market. Other companies will not refuse it either. And China will continue to buy more shares of other big companies. However, something else will also change – the perception of the players. They are now taking a firm stance on the issue, and are sure to voice their opinion loudly. We can expect that any news of China's interference will be fervently discussed across the entire industry.