Sony and Microsoft Start Cooperation on Streaming and AI
The news of the launch of wide-ranging cooperation between Sony and Microsoft came out of nowhere. Under the agreement, the companies intend to exchange information and technology, jointly exploring opportunities for development in the fields of streaming and AI.
Microsoft and Sony have entered into a wide-ranging partnership that could affect the future of the entire video game industry. The giants have signed an agreement under which they will exchange information and technology and share certain infrastructure elements for their projects.
We are talking primarily about working on the development of streaming technology and artificial intelligence (Microsoft's AI is to be included in "Sony consumer products"), as well as on expanding the capabilities of the "cloud" itself based on Microsoft Azure. In addition, the companies intend to explore the ability to cooperate in the field of semiconductors.
Although PlayStation and Xbox were not mentioned in the announcement, it follows that the games will be an important element of this cooperation. It will enable Sony to use Microsoft Azure's capabilities both for streaming and to create better tools for creators.
The president of the Japanese company, Kenichiro Yoshida, has already spoken on the matter, arguing that cooperation with Microsoft is an opportunity to "develop interactive content". He is backed up by Microsoft president Satya Nadella, who believes that the agreement will deliver "new experiences" for gamers. Phil Spencer, who is the "face" of Xbox, spoke about the pursuit of "common ambitions" and the desire to "delight" players from all over the world.
It is not known whether at this year's E3 we will get any information about the fruits of this unexpected cooperation. It is also hard to say what fate awaits PlayStation Now, Sony's streaming platform, which competes with the xCloud project developed by Microsoft.
