author: Bart Swiatek
Google Claims Stadia is Doing Fine
Nate Ahearn - head of product marketing at Google - summed up the current situation of Google Stadia in a recent interview, and in his opinion it is „alive and well”. More than 100 more titles will debut on the platform this year.
IN A NUTSHELL:
- According to Google's Nate Ahearn, Stadia is doing well - the company is focused on improving the service;
- More than 100 new games are expected to debut on the platform this year.
Recently, we have received various reports suggesting that the Google Stadia platform is not doing well. However, the company responsible for it ensures that everything is in the best possible order. In an interview with GamesIndustry.biz Nate Ahearn - head of product marketing - said that the company is focused on providing its customers with the highest possible level of service. More than 100 new games are expected to be released on Stadia this year.
"Stadia is alive and well. We're well on our way to over 100 new games launching on Stadia in 2021, and we're continuing to make Stadia a great place to play games on devices you already own. I'd tell any non-believers to take notice of how we're continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft and others," said Nate Ahearn.
Ahearn also elaborated a bit on the Stadia Makers partnership program, which enables independent developers to reduce the cost of creating games for the platform (through additional funding and a few free dev kits), as well as get help with technical problems, especially with the Unity engine. Ahearn stressed that the goal is to make it easier for developers to support Stadia with their games.
"We're not shifting pressure onto the independent studios we work with in Stadia Makers. The whole point of the program is to support their addition of Stadia as a launch platform for their game, not add any pressure or make anything harder for them," the interview reads.
Google Stadia debuted in 2019 and, unfortunately, did not turn out to be a success the gcompany had hoped for - although the technology has potential, and the image quality offered by the service is usually satisfactory, players are deterred from using it by the adopted business model (the need to purchase each game separately on the platform) and a bery limited catalog of available titles.