DuckDuckGo Records 100 Million Searches a Day; Privacy Increasingly Popular
The popularity of DuckDuckGo is growing, with the search engine already being used an average of 100 million times a day. It's worth knowing why this is happening, at least if you're concerned about the privacy of your data.
- Search engine DuckDuckGo is growing in popularity with a 46.4% year-over-year increase.
The DuckDuckGo (DDG) search engine is becoming increasingly popular. According to BleepingComputer, the number of queries is up 46.4% over 2021. The search engine now averages up to 100 million queries per day. DDG is not a new project - it exists since 2010 - so it can't be said that this is a boom due to freshness. Well then, where does its growing popularity come from?
Probably it is connected with growing awareness of internet users concerning privacy and the importance of data. This awareness is rising thanks to various scandals, such as information leaks or changes in the rules of managing private data in some apps.
The ability to use DuckDuckGo in Edge is good news when you observe such actions by Microsoft:
DuckDuckGo provides a high level of anonymity because it does not collect data and does not profile searches like Google and other search engines do. DDG is available as an extension for many browsers, such as Chrome, and Microsoft's Edge and also as an app for smartphones. It enables us to surf the Internet with the feeling that someone cares about protecting our data. Some people have also commented that when using DDG they could more easily search for something that, for example, Google was hiding because of a personalization error.
However, despite years of development, DuckDuckGo cannot win in a direct battle with the search engines of the giants. Many report problems with handling more complex phrases or point to a less extensive index base. In terms of popularity, DDG (2.5%, US data) ranks far behind Bing (6.4%) and even the now forgotten Yahoo (3.3%). Over 87% of the search engine market is still firmly held by Google. DuckDuckGo has its "five minutes." If it uses them well, it could soon gain a significant position in the market.
