News video games 05 June 2022, 19:09

Devolver Digital Announces Game Show; Mocks Industry as Usual

Publisher Devolver Digital is encouraging people to watch its upcoming game show while making fun of industry events in a hilarious video.

Are you bored with painfully predictable game shows? Don't like fancy transitions, pre-recorded presentations or live-streamed content? This is the sign that it's time to take a look at... Devolver Digital Marketing Countdown to Marketing. In its newest video, the American publisher encourages us to take part in the online event it's organizing and unceremoniously laughs at the industry's standard solutions.

In the video below, you can see Devolver Digital executives trying to create the perfect presentation, resulting in a "reality-changing, industry-wide event that threatens the very structure of time and space in video games." What do a giant countdown and a robot have to do with all this? See for yourself. The spot is brilliant.

The Devolver Digital game show will take place on June 9, at 3 pm PT, after the Summer Game Fest Live. During the 30-minute event, the publisher will showcase "at least four productions," including, among others, Cult of the Lamb - a game whose main character is a possessed lamb facing the challenge of building his own cult.

Devolver Digital Marketing Countdown to Marketing will be hosted by Goichi "Suda51" Suda, the creator of No More Heroes. The whole event will be available on Twitch.

Krzysztof Kaluzinski

At GRYOnline.pl, works in the Newsroom. He is not afraid to tackle various topics, although he prefers news about independent productions in the style of Disco Elysium. In his childhood, he wrote fantasy stories, played a lot on Pegasus, and then on a computer. He turned his passion into a profession as an editor of a gaming portal run with a friend, as well as a copywriter and advisor in a console store. He doesn't care for remakes and long-running series. Since childhood, he wanted to write a novel, although he is definitely better at creating characters than plot. That's probably why he fell in love with RPGs (paper and virtual). He was raised in the 90s, to which he would gladly return. Loves Tarantino movies, thanks to Mad Max and the first Fallout he lost himself in post-apo, and Berserk convinced him to dark fantasy. Today he tries his hand at e-commerce and marketing, while also supporting the Newsroom on weekends, which allows him to continue cultivating old passions.

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Cult of the Lamb