marketing Latest news

Zuzanna Domeradzka, 26 April 2024, 04:32

The developers of such games as Baldur's Gate 3 and EVE Online have spoken out about marketing in the game industry. They claim that gamers don't want to be tricked with ads.

Kamil Kleszyk, 24 May 2022, 13:03

The U.S. Federal Trade Commission plans to tighten regulations on posting fake positive reviews online to sell products or services, including video games.

Agnes Adamus, 27 October 2021, 22:01

Microsoft has announced the Xbox 2042, a device that is supposed to revolutionize the gaming industry. There's only one problem - the device is a fake, used to advertise Battlefield 2042.

Jacob Blazewicz, 07 July 2021, 20:09

The possibility of the appearance of commercials straight from television in games on PC and consoles through the platform PlayerWON is not an inconvenience, but giving power over this type of advertising into the hands of players. At least that's what Simulmedia says in a new article.

Jacob Blazewicz, 02 July 2021, 14:08

Electronic Arts, Hi-Rez Studios and other publishers will be able to display advertising spots in their games. All thanks to the playerWON platform from Simulmedia.

Adrian Werner, 01 July 2021, 17:06

The co-founder of Neon Doctrine criticized the way the PlayStation Store service works. The procedures are slow and not very transparent, and you have to pay a lot for advertising.

Adrian Piotrowski, 15 May 2021, 23:09

According to another document revealed in the course of the trial between Apple and Epic Games, Tim Sweeney's company was to pay various influencers, mainly to land a marketing hit on its direct competitor, Steam.

Milosz Szubert, 18 November 2020, 22:32

The Oxford Circus station of London metro has changed its entry signs to ones inspired by PlayStation controller buttons. This was done for tomorrow's launch of PlayStation 5 in the UK.

Paul Wozniak, 23 October 2020, 19:11

A few days ago, the Bublar group announced that Goodbye Kansas will prepare a new trailer for Ubisoft. The cooperation cost the French developer about 11 million Swedish crowns (slightly over 1.25 million USD).

Christian Pieniazek, 22 October 2020, 16:04

A week before the launch of Watch Dogs: Legion, covers of other Ubisoft games available in Microsoft's store were „hacked”. Neither the Assassin's Creed series, nor Tom Clancy's games, nor even innocent titles such as Steep or Trials Rising were spared.

Bart Swiatek, 21 August 2020, 12:14

Ogilvy marketing agency prepared for its client - Burger King fast food chain - a campaign which was based on smuggling ads into transmissions of popular streamers. A plug-in created by Streamlabs was used for this purpose, which enables text to be translated into speech and published as short, personalized messages from plegers during the stream.

Agnes Adamus, 17 April 2020, 21:37

A new form of marketing has arrived - the devs of the small Night City encourage users to review their game on Steam, in return for a copy of Cyberpunk 2077. According to the announcements, the devs of the 100 most interesting opinions will receive copies of the game from CD Projekt RED.

Adrian Werner, 08 September 2019, 21:49

Bethesda Softworks and Rebel Distillers have joined forces to create Doom Bone Vodka, a vodka based on bones to promote the upcoming Doom Eternal.

Bart Swiatek, 06 September 2019, 21:16

Intel has prepared a marketing presentation in which it highlights the advantages of its processors in real-world applications. Slides were created on the basis of statistics that have very little relevance to the topic.

Conrad Hazi, 30 August 2019, 18:04

In the recently published advertising spot of Ryzen PRO processors there is information that they reach frequencies up to 5 GHz. However, tests and measurements suggest something completely different.

Konrad Serafinski, 10 June 2019, 13:06

Some time ago, CD Projekt RED emphasized that Cyberpunk 2077 will be primarily an RPG. However, the latest announcements from the studio suggest something else - the title is advertised as an open-world action game. But does it really change anything?

Bart Swiatek, 15 March 2019, 01:03

According to Reuters, Electronic Arts has paid a streamer, Tyler "Ninja" Belvins, one million dollars for promoting the battle royale shooter Apex Legends. The publisher confirms that it did pay some content creators during a short promo action.

luckie, 02 November 2016, 15:32

Updated Steam rules require developers to only upload real screenshots in the screenshot section. No more concept art and optimistic promotional graphics are allowed.