Square Enix Intends to 'Aggressively' Use AI in Games
In a New Year's message, Square Enix CEO Takashi Kiryu revealed plans for the company's „aggressive” use of artificial intelligence in the development and publishing of the studio's future games.
The new year brings with it new resolutions. As it turns out, bold decisions are also planned by Square Enix, which for many months has been in a rather difficult financial situation caused, among other things, by the failure of Forspoken.
In the company's traditional New Year's open letter, the corporation's president Takeshi Kiryu addressed the subject of its future. We learn from it that the developer plans to focus on the development of artificial intelligence technology, which is expected to contribute to more efficient game development and publishing (via VGC).
“We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions.
In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities,” reads an excerpt from the open letter.
Kiryu did not share details on how Square Enix will use AI to create games, but there is no doubt that the company intends to deploy the technology on a significant scale.
Will the idea work out for the company? We will find out in time. Nevertheless, this is a rather bold decision considering that a sizable portion of society does not look very favorably on the massive implementation of artificial intelligence into various areas of our lives.
It is also worth mentioning that Square Enix has also not abandoned the idea of using blockchain technology, the development of which it continues to actively support. Kiryu is thus continuing the controversial policy pursued by the company's previous CEO, Yosuke Matsuda.
