Gamers want Steam to add a filter for games with generative AI. One of these games is CoD: Black Ops 6
Steam users are asking for the addition of an option to filter out games that use generative AI. One such title is Black Ops 6, whose developers have added a special message in the store.

Artificial intelligence continues to stir up strong emotions in many industries, including the gaming one. Some see positive aspects in it, such as the fact that it will allow for faster creation of large titles. Others fear that AI will lead to layoffs and a decrease in the quality of final creations. Now Steam users have raised their voices, demanding the ability to separate games that use generative AI from the rest of the titles.
Filter for games using generative AI
In early February, a thread dedicated to the topic of generative AI appeared on the Valve platform, which currently has over 600 comments. Regarding the upcoming event, Steam Next Fest, its creator suggested adding a filter option to the store for games that include elements generated with the help of AI.
Next Fest February is coming up and I don't have any interest in playing demos from games that use Generative AI in their development. It would be good if an option was added to filter these games in the same way players can already filter Adult/NSFW content.
Browsing through the comments, it seems that everyone agrees with these words. The same is true on Reddit, where users picked up on the topic. Although the reasons vary, both supporters and opponents of generative AI believe that such an option will harm no one, but will only help filter out unwanted content.
Call of Duty uses generative AI
One example of such content is Call of Duty: Black Ops 6, whose developers, due to a recent update in Valve's policy, were forced to highlight the fact of using generative AI. The following statement was found on the Steam game card:
Our team uses generative AI tools to help develop some in game assets.

Call of Duty is one of the biggest brands in the gaming industry, and the creation of the latest installment cost Activision 550 million dollars. Many fans are therefore irritated that such a large company, with a huge budget, resorts to using AI to create new content. Outrage can be seen, for instance, in negative reviews, some of which were also deliberately written by AI.
By adding the appropriate filter, opponents of such games could easily hide unwanted content on Steam. At the moment, however, it's unknown whether Valve will listen to the players' opinions and add the appropriate function to their store.