Non-Chinese players are „only” 30% of Black Myth: Wukong buyers
Black Myth: Wykong was mainly sold in China. Nevertheless, the Chinese hit also sold more than 7.5 million copies outside the country.
Players from outside China make up 30% of Black Myth: Wukong buyers.
This not very surprising information was conveyed by Yang Qi. The Art Director of the game and co-founder of Game Science Studio appeared at a conference organized by the Chinese School of Animation and Games (via 80 Level). He stated that the team is positively surprised by this result.
It has been known for a while that Black Myth: Wukong mainly highlighted the potential of the Chinese market, with Chinese players anticipated to comprise the majority of the audience. It's not surprising because the title is steeped in Chinese folklore, and as Yang Qi admitted, many players from the West may not appreciate some of the nuances of the game's mythical world.
Nonetheless, it's clear that BMW has attracted many buyers from outside of China even without this. Over 25 million copies of the game have already been distributed to players. In other words, sales outside of China exceed 7.5 million copies.
This remains an outstanding result for a game that lacked backing from a well-known brand or studio, and those copies alone more than recouped the production and marketing costs of Black Myth: Wukong. As Yang Qi put it, even without a full understanding of many Chinese aspects, players appreciated the gameplay and atmosphere of BMW. So much so that they didn't really complain about the issues that were only fixed in last week's update.
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