Ninja Begins Cooperation With Adidas

The most popular Fortnite streamer has announced that he is starting cooperation with the sports brand Adidas. We haven't learned the details of this collaboration yet, but soon we can expect the first products from streamer's collection.

Ninja is the first solo player to work with Adidas.

One of the most popular streamers of our time, Tyler "Ninja" Blevins, announced today that he would start working with Adidas, a shoe and sportswear company. This is the next big step for the streamer towards further promotion of his brand. Ninja left Twitch for Mixer at the beginning of this month and has recently published a book.

No products have been released yet under this cooperation, but we will probably not have to wait long for the first fruits of the collaboration between Ninja and Adidas. The streamer can't tell us much about it now, it just encourages fans to "use their imagination". The sports company, on the other hand, announced that the effects of cooperation may appear both in the real and digital world.

At this point it is also worth mentioning that Ninja became the first solo player to sign a contract with Adidas. The last few years have seen an increase in the involvement of sports companies in the professional gaming market. Many brands choose to work with the best teams - a few months ago, Nike signed an agreement with a Chinese League of Legends team.