Netflix Kills Binge-watching? Weekly Premiere System in Testing? [Updated]

New reports indicate that Netflix is planning to deviate from what it started, i.e. to release all the episodes of a given series at the same time. The streaming platform is testing a new formula for weekly premieres.

Netflix is testing a new formula for weekly premieres / Source: BBC.

Update:

According to information published by Netflix on official Twitter, the solution used in The Great British Baking Show is nothing new. As far as Rhythm & Flow is concerned, the service hopes that the weekly premiere system will keep the winner of the program secret and will not spoil the surprise for the fans of the series. The platform is trying something new, but the rest of the shows will not share the fate of the above-mentioned titles. So if you panicked at the end of the binge-watching era, you can calm down now. Nothing like that will happen (at least on Netflix).

Netflix is the platform that started the so-called binge-watching - the phenomenon of compulsive watching of series, characterized by long marathons, during which the viewers consume several episodes of a series at once or even whole seasons. It is all the more surprising that Netflix intends to move away from this, or at least that's what the latest news indicates.

According to Comic Book, one of the programs for which the platform has adopted a slightly more traditional premier system is The Great British Baking Show. Episodes appear every week. In addition, Rhythm & Flow will be released in batches - several episodes a week.

It is said that Netflix's decision is dictated by external pressure. The platform must allegedly depart from the existing practices due to, among others, competition in the form of Disney, HBO Max or Apple TV, which intends to use the classic weekly system of premieres of programs and series.

The creators of the platform have demolished the classic TV order and now they want to change it / Source: Netflix.

Another reason may be the desire to keep subscribers for longer. Many of them pay for Netflix only for a month to watch a few of their favorite series and then do not extend their subscription.

A return to the traditional formula of consuming programs and TV shows can bring many benefits as a result. This would partially eliminate the problem of spoilers. Not everyone has the time to watch the whole season of a given series in one day, which exposes them to the details of the story lurking at every step of the Internet, which can spoil the whole pleasure of watching.