author: Bart Swiatek
Microtransactions in Black Ops 4 More Profitable Than in CoD: WWII
The Call of Duty: Black Ops 4 microtransaction system generates noticeably higher revenues than the one featured in CoD: WWII. The latest installment of the series is also more popular and attracts players for much longer.
IN A NUTSHELL:
- Microtransactions in Black Ops 4 are more profitable than those in WWII;
- BO4 has more players than the previous installments and attracts them for longer;
- Activision is in good financial condition and invests in its franchises.
Activision published its quarterly financial report yesterday. Thanks to the document we learned, among other things, that microtransactions in Call of Duty: Black Ops IIII are more profitable year-on-year than those in the previous installment of the series, i.e. Call of Duty: WWII.
For Call of Duty Black Op 4, net bookings from in-game items grew Y/Y versus WWII and are ahead of WWII on a comparable life-to-date basis
It is worth noting that microtransactions in Black Ops 4 were the subject of a number of controversies - the in-game store sells, among others, weapons with experience gain bonus, as well as... red dots. It seems, however, that although players complain about such things, they also spend money on them.
The statistics on the number of players and the game time are also better. Both numbers are higher than in WWII - in the latter case by more than 50%.
Activision's overall financial condition is good and, at the same time, better than previous forecasts. At the beginning of this year, the publisher dismissed 800 people (including 209 from Blizzard Entertainment alone), but the restructuring brought the expected results - it made the company have more money for investments and creation of games.
Our results for the second quarter exceeded earlier forecasts for both revenue and earnings per share. In the first half of 2019, investment in our key franchises was a priority and from the second half of this year our audience will have the opportunity to see and experience the first results of these activities," said Bobby Kotick, President of Activision Blizzard.
