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News hardware & software 04 November 2019, 13:26

author: Adrian Werner

Google Buys Fitbit for Over $2 Billion

Google has announced its intention to acquire Fitbit, a company specializing in the production of fitness trackers and smartwatches.

Fitbit smartphones, such as Versa 2, have difficulty competing with Apple and Samsung devices.

The rumors that have been circulating for some time were confirmed. Google has announced that it will acquire Fitbit, a popular manufacturer of physical activity tracking devices. The deal is $2.1 billion. This amount is not very high, because last year Fitbit earned 1.51 billion dollars.

The purchase is intended to strengthen the Wear OS operating system. It was designed with smartphones in mind and Google hasn't been very successful with it yet. Fitbit is one of the most recognizable brands in the fitness wristband industry, but so far the company has had great problems with breaking through in the more expensive segment of smartphones. The merger of the two companies therefore seems to be a natural step.

The purchase of Fitbit is intended to strengthen the Wear OS, which has not yet repeated the success of Android on smartphones.

Some Fitbit fans reacted nervously to the news of the takeover. This is because the company has a rich database about its users, obtained in the result of monitoring their weight, heart rate, sleep, and physical effort among other things. Google has tried to alleviate these concerns by promising that it will never sell the users personal information to anyone, and that the health and well-being data collected by Fitbit will not be used to personalize ads. It was also ensured that there were no plans to abandon support for the mobile iOS system.

Previous Google shopping did not always end well. The biggest failure was the acquisition of Motorola, for which 12.5 billion dollars was paid in 2012. The household appliances division was quickly sold off for $2.4 billion, and two years later the rest was taken over by Lenovo for $2.9 billion. Google has lost 7 billion dollars in the process. It remains to be hoped that in the case of Fitbit the transaction will be more successful.

  1. Fitbit - official website

Adrian Werner

Adrian Werner

A true veteran of the Gamepressure newsroom, writing continuously since 2009 and still not having enough. He caught the gaming bug thanks to playing on his friend's ZX Spectrum. Then he switched to his own Commodore 64, and after a short adventure with 16-bit consoles, he forever entrusted his heart to PC games. A fan of niche productions, especially adventure games, RPGs and games of the immersive sim genre, as well as a mod enthusiast. Apart from games, he devourers stories in every form - books, series, movies, and comics.

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