Blizzard Reveals How Much Money Players Spent on Microtransactions in Diablo 4. Sales Revenue Has Already Exceeded $1 Billion
Diablo 4 sales have brought Blizzard more than $1 billion. About 15 percent of that amount came from microtransactions.
Blizzard has earned a significant amount of revenue from Diablo IV in the over a year since its release. Harrison Froeschke, the Senior Product Manager for the discussed title, provided an estimated amount generated by the fourth installment of the popular hack and slash.
Surprisingly, this information was not made public on the developer's official website, but on Froeschke's LinkedIn profile, specifically in his job description. Diablo IV has generated more than a billion dollars in revenue since its release, including approximately 150 million dollars from in-game microtransactions.
Harrison Froeschke / LinkedIn.
It's worth noting here that within 5 days of the game's debut in June 2023, it had already made 666 million dollars (largely thanks to pre-orders), a fact that Blizzard was eager to boast about at the time. Crossing the billion-dollar revenue barrier may not be all that surprising, although it should be noted that Diablo IV has been included in the Game Pass service since June of this year.
The devs will likely soon experience another increase in a significant amount of money, as Diablo IV: Vessel of Hatred is set to be released in less than a month, marking the first expansion to the game and introducing, among other things, the spiritualist class. In July 2024, we were able to watch the gameplay trailer of this story expansion.
To be formal, it should be noted that Vessel of Hatred is set to be released on PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S on October 8, 2024. The 6th season will also commence on this day.
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