Apple Achieves Total Domination in Smartphone Sales
Apple has dominated the top ten best-selling phones in the world. Poor performance of the competition.
As we wrote recently, smartphone sales are dropping and all companies are looking at how to restore the pre-pandemic condition. Well, maybe almost all of them, because Apple has lost relatively least, and according to the latest data, their phones are outclassing the competition in terms of the number of copies that have reached users this year.
In the first half of the year, the world's best-selling phone was the iPhone 11, which moved 37.7 million units. It was probably the combination of brand power, affordable (for Apple) price and fantastic components with the A13 Bionic processor and camera at the forefront.
It is significant that as many as 5 out of 10 best-selling phones have an apple in their logo, and the rest are not even flagships, but medium and budget shelf. It clearly shows that if we are talking about true high-end, it is only the Cupertino company that matters. Other customers choose cheaper phones, as evidenced by the lack of a single smartphone from Samsung's Galaxy S line, which is supposed to compete with iPhones - both in terms of capabilities and, recently, also an exorbitant price.
It seems that iPhone 12 is bound to repeat the success of its older brother, because we can't see any competition on the horizon, and in the 5th place we see the iPhone SE 2020, which has only been on sale since April, so by the end of the year it will certainly be a few positions higher.
As experts, but also the users themselves, often point out, the smartphone market seems to be saturated enough and it is difficult to sell a phone now with an even better battery, an even better camera or screen. For a breakthrough to happen, something significant, revolutionary would have to happen, and for now we have slow evolution.
