Among Us Enters the Ranks of Steam Giants
The hype on Among Us continues. The game is doing very well on Steam and has reached top ten of platform's best-rated games. The title has also unexpectedly made a lot of waves in this year's US presidential campaign.
Among Us is one of the greatest phenomena of this year. Judging by the game's latest results, this is not just a short-term hype and the game will continue to impress with its popularity levels for a long time to come.
At the time of writing this news ,Among Us is thefourth most popular game on Steam, ahead of such titles as Grand Theft Auto V and Tom Clancy's Rainbow Six Siege. It is also very popular among users of the site. On the list of highest-rated games it takes ninth place.
Among Us is also a powerhouse in the streaming category. This month it is the second most popular game on Twitch (only League of Legends is doing better). The game's position is well illustrated by the fact that this title was chosen by American Congresswoman Alexandria Ocasio-Cortez to organize a stream promoting participation in the US presidential election. The stream was watched live by 439 thousand people, which is the third highest score in Twitch's history. The event took place the day before yesterday and to this day more than 5.2 million people watched it.
The game's popularity among streamers is not surprising, as it is the source of the game's success. The game debuted in 2018 and did not turn out to be a hit at the time. The situation changed this year, when popular streamers became interested in the title. In May, Among Us began to be streamed by singsing and AdmiralBulldog, who have 575 thousand and 705 thousand followers respectively, which familiarized many new players with the game.
In July, eight of the ten most popular streamers in South Korea started to play Among Us. In the same month, sodapoppin (2.8 million followers on Twitch) and xQc (3.7 million followers on Twitch) were also interested in the game. Both usually play with other well-known streamers, which triggered the avalanche we are witnessing today.
2020 is a year of unexpected hits
The success of Among Us is the biggest surprise of this year, but not the only one. The last months have been dominated by games that came from the left field.
In August the world went crazy about Fall Guys: Ultimate Knockout. Excellent results were also achieved by Risk of Rain 2, which managed to get into the top 25 of best-rated games on Steam.
September was all about Among Us, and the biggest surprise of October was the horror game Phasmophobia, which dominated Steam's bestseller list.
The last months were therefore a completely unpredictable and, at the same time, fascinating period for the game market, especially on PC. It is good to know that the world can still be conquered by smaller projects without large marketing budgets.