The Last of Us Game Sales Boosted by TV Show
HBO's The Last of Us has become such a hit that it is pulling up game sales.
The Last of Us TV from HBO, ta television adaptation of Naughty Dog's game, is so popular that it has led to a significant jump in sales of games in the series.
- As reported by gamesindustry.biz, in the UK following the series' premiere, sales of The Last of Us: Part I increased by 238%, which enabled the game to reach the 20th position of the biggest bestsellers of the last week.
- In contrast The Last of Us: Remastered for PS4 climbed to 32nd spot on the UK bestseller list, thanks to a 322% increase in sales.
- Increased interest in the brand can also be seen in the PlayStation Store. At the time of writing this news The Last of Us: Remastered is the biggest digital bestseller, followed by The Last of Us: Part II. In the US it is similar, except that the order of the games on the podium is reversed.
It is worth mentioning that this is not the first such case of synergy of the world of TV shows and games. The Witcher 3: Wild Hunt has also benefited strongly from this - the premieres of Netflix adaptations of Andrzej Sapkowski's books caused jumps in sales and activity results of the third installment of CD Projekt's games. A similar effect in the case of Cyberpunk 2077 was brought by the debut of the anime Cyberpunk: Edgerunners.
Recall that The Last of Us: Part I, a remake of the game on which the first season of the series is based, was released on September 2, last year, for the PlayStation 5. A PC version is also scheduled to debut on March 3, this year.
