5 Billion in 5 Years; Pokemon GO is Making Tons of Money
It has been 5 years since the launch of Pokemon GO. Despite the passage of time, the game still generates huge profits and remains a global phenomenon.
- It has been 5 years since the release of Pokemon GO;
- Despite the passage of time, the game continues to generate substantial amounts of revenue;
- Since its release, the production has earned 5 billion dollars.
It's been 5 years since the launch of Pokemon GO. It would seem that the period of the game's greatest popularity has long passed. However, data presented by Sensor Tower (via VG247) indicates otherwise. It turns out that Niantic's game still deserves the status of an international phenomenon and constantly provides developers with mountains of revenue.
Across 5 years of its presence on the market Pokemon GO managed to generate revenues of 5 billion dollars. Almost 2 billion comes from the United States alone. Moreover, the game is earning more and more every year. Not even the ongoing pandemic has prevented it from doing so. In fact, the first quarter of 2021 was record-breaking and brought the devs at Niantic $642 million. This number means that this year the game can significantly exceed the revenue of a billion dollars.
Such good results are a result of as many as 632 million downloads of the game and skillful activity of the creators. They quickly adapted to the conditions of the pandemic, changing the game mechanics in such a way that it can be used without leaving home. Pokemon GO is also constantly receiving updates with new content.
So it seems that Niantic has found a way to success. Even if we no longer see whole groups of people looking for Pokemon on the streets, the game generates increasing amounts of money. For the company, this is probably a dream scenario.
