More LEGO Movies Will be Made
Universal signed a five-year contract with LEGO. This agreement includes the creation of new cinematic productions using the license of the popular Danish blocks.
- For the next five years Universal will be producing movies based on the LEGO brand.
- Warner Bros was the previous owner of the license to use Danish blocks.
Good news for all LEGO lovers. Popular blocks will still appear on cinema screens. According to Deadline, Universal has signed a five-year agreement with thr Danish company to create films using this recognized toy brand. The agreement was signed by Donna Langley, President of Universal Filmed Entertainment Group, and Jill Wilfert, Head of Entertainment at LEGO Group.
We would like to remind that until now, Warner Bros had the rights to make films using the LEGO brand. Their cinematic animations revolving around the Danish blocks have earned over a billion dollars worldwide. That's a decent figure, but if we look at the results of individual productions we see that the last two - The LEGO Ninjago Movie and The Lego Movie 2: The Second Part - can be considered a disappointment when it comes to box office results. It's possible that it was because of them that Warner Bros. ultimately decided not to renew the license agreement. As a result, since the end of last year several studios competed to take over the rights. From the very beginning Universal was the favorite, eventually, as we already know, being able to sign the contract. This is rather a good choice. One should remember that DreamWorks Animation, the creators of such hits as Shrek, Madagascar or Kung Fu Panda, belongs to this company. Wilfert herself is not hiding her satisfaction with such a turn of events. To quote her words:
“Universal’s commitment to unique storytelling from diverse voices makes the Studio the perfect partner as the LEGO Group enters this new phase of filmmaking. Donna and the entire Universal team bring a sense of wonder and imagination we share, and we can’t wait to execute on our shared vision.”
According to Deadline, the rights to all characters that have so far appeared in LEGO Adventure and LEGO Batman remained with Warner Bros. So it looks like Universal will have to work hard to create its own universe. However, the label has some brands that could be successfully used in new "blockbusters". We're talking here about Jurassic Park, which has already been combined with LEGO more than once. This includes physical sets as well as video games and the TV series LEGO Jurassic World: The Secret Exhibit and LEGO Jurassic World: Legend of Isla Nublar.
