Activision Blizzard Acquisition is Good for Everyone, Microsoft Argues
It looks like Microsoft is very confident in its acquisition of Activision Blizzard. The Redmond giant has even launched a special website to convince gamers that there be nothing but benefits will come with the deal.
Microsoft's deal that will result in it becoming the owner of Activision Blizzard continues to generate a lot of controversy in the industry. As a result, the Redmond giant plans to bring its by far its most powerful ally to its side - the gamers. This is to be helped by a new website set up by the company.
The Xbox + Activision Blizzard website sports a sizable title proclaiming: "Our vision for gaming: More choice and more games for people everywhere." And below we find key information related to the deal, the company's commitments and a description of the current situation in the industry. In addition, we can watch a Bloomberg agency interview with the head of Microsoft, who explains the premise of the acquisition. The website also shows a summary of the benefits of buying Activision Blizzard. Below you will find some of them.
Benefits for gamers
- More games on more devices, including Xboxes, PlayStations, smartphones and online.
- Choice of method and location of game purchase, taking into account subscription and one-time purchase.
- For the 95% of gamers who play on phones - an alternative offering to the dominant mobile platforms.
Benefits for game developers
- More ways to make games available to more players through support, investment and better access.
- Higher revenues and a fair marketplace through our app store rules.
- More flexibility in payment and fan experience systems.
Benefits for the gaming industry
- More competition in the mobile market, where a few large companies dominate.
- More competition in traditional games, with Sony and Nintendo remaining the largest players in this market.
- Aiming for a positive workplace culture and increasing Microsoft's local investment in studios and creative ecosystems around the world.
Perhaps the aforementioned website will convince a sizable portion of gamers to Microsoft's vision, but it certainly won't work on the regulatory bodies, which are examining the process of buying Activision Blizzard by the Redmond giant in detail. Sony is also trying to prevent the deal - PlayStation CEO Jim Ryan, was even scheduled to go to the European Parliament to lobby against the plans of its biggest competitor.
