Diablo Immortal Earned Millions of Dollars; Biggest Revenue Comes From U.S
Despite the rather cold reception of Diablo Immortal by players, the free-to-play hack'n'slash provided Blizzard Entertainment and NetEase with abundant revenue within two weeks of its release.
If we were to organize a contest for players to choose the most hated developer, Blizzard Entertainment would probably be in the lead. A lot of "credit" for that goes to the studio's newest work (developed in cooperation with NetEase), that is Diablo Immortal. This seemingly free-to-play game is riddled with tons of microtransactions, which alienated many users (one of our news on that subject can be found here).
Seemingly disliked, yet taken
Flak experienced by Diablo devs did not prevent the game from generating impressive money. According to data from AppMagic (via GamesIndustry.biz), in the first two weeks after the release the latest hack'n'slash was downloaded over 8.5 million times and brought in over $24 million in revenue on mobile devices (the results of the PC version were not taken into account). Most likely, this amount would have been higher, but the developer did release the game in Belgium and the Netherlands due to the strict gambling laws in those countries, which limit the use of lootboxes in games.
This means that Diablo Immortal has quickly become one of Blizzard's most downloaded apps, as well as the second highest revenue stream, just behind the mobile version of the popular card game Hearthstone.
Americans lead the way
Diablo Immortal proved to be particularly popular in the United States, where it generated 43% of its total revenue.. South Korea came in second with 23 percent. Japan, Germany, and Canada followed with 8, 6, and 3 percent respectively, with the remaining 17 percent coming from other markets.
It is also worth noting that the revenues from iOS and Android share almost equally.
